TY - BOOK AU - Keegan,Warren J. AU - Green,Mark C. TI - Global marketing SN - 9788131719510 AV - HF1416 .K443 2005 U1 - 658.8/48 21 PY - 2005/// CY - New Delhi PB - Pearson Education KW - Export marketing KW - Management KW - Case studies N1 - Includes bibliographical references and index ER -