TY  - BOOK
AU  - Bowersox, Donald J. 
AU  - Cooper,  M. Bixby.
TI  - Strategic Marketing Channel Management / 
SN  - 0071129162
AV  - HF 5415.129 .B68 1992
PY  - 1992///
CY  - New York
PB  -  McGraw Hill
KW  - Strategic Management
N1  - Includes bibliographical references and index
ER  -