TY  - BOOK
AU  - Peter, J. Paul.
AU  - Donnelly, James H.
TI  - A preface to marketing management
SN  - 007296216X
AV  - HF5415.13 .P388 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -