TY  - BOOK
AU  - McMurtry,Jeanette Maw
TI  - Big business marketing for small business budgets
SN  - 0071405976 (alk. paper)
AV  - HF5415.13 .M3694 2003
U1  - 658.8 21
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Small business marketing
N1  - Includes bibliographical references (p. 293-295) and index
ER  -