TY  - BOOK
AU  - Kitchen Philip J.
TI  - Marketing communications : : Principles and practice 
SN  - 1861521960
AV  - HF5415.I23 .K48 1999
PY  - 1999///
CY  - Australia
PB  - Thomson Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -