TY  - BOOK
AU  - Chaston,Ian
TI  - Customer-focused marketing: actions for delivering greater internal and external customer satisfaction 
SN  - 0077075986
AV  - HF5415.13 .C5117 1993
U1  - 658.8/12 20
PY  - 1993///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Consumer satisfaction
N1  - Includes bibliographical references and index
ER  -