TY  - BOOK
AU  - de Chernatony,Leslie
TI  - From Brand Vision to Brand Evaluation: The strategically building and Sustaining brands 
SN  - 0750646144
AV  - HF5415. C666 2001 
U1  - 658.827 22
PY  - 2001///
CY  - Boston : 
PB  - Butterworth
KW  - Marketing
N1  - Includes bibliographycal refrences and index
ER  -