TY  - BOOK
AU  - Burnett,John J.
TI  - Promotion management
SN  - 0395565537
AV  - HF5438.5 .B843 1993
U1  - 658.8/2 20
PY  - 1993///
CY  - Boston
PB  - Houghton Mifflin
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -