TY  - BOOK
AU  - Mullins, John W.
ED  - Jr Bold, W. Harper
ED  - Larreche,Jean-Claude
TI  - Marketing strategy: a decision - focused approach 
SN  - 0071116745
AV  - HF5415.13 .W249 2006
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -