TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy: J. Paul Peter, Jerry C. Olson
SN  - 0072864877 
AV  - HF5415.3 .P468 2005
U1  - 658.8/342 22
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -