TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, contents, and strategies 
SN  - 0130102296
AV  - HF5415.123 .F55 1999
U1  - 658.8/02 21
PY  - 1999///
CY  - London, New York
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and indexes
ER  -