TY - BOOK AU - Dearlove,Des TI - Business the Richard Branson way: 10 secrets of the world's greatest brand builder SN - 0814470351 AV - HC252.5.B73 D4 1999 U1 - 338/.04/092B 21 PY - 1999/// CY - New York PB - Amacom KW - Branson, Richard. KW - Virgin Group KW - History KW - Businessmen KW - Great Britain KW - Biography KW - Success in business KW - Case studies KW - Brand name products KW - Aeronautics, Commercial N1 - Includes bibliographical references and index ER -