TY  - BOOK
AU  - Shah, Kruti.
AU  - D'Souza, Alan.
TI  - Advertising and Promotions : An IMC Perspective
SN  - 0070080313
AV  - HF 6146 .S5 2009 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Advertising
KW  - Promotions
N1  - Includes Index
ER  -