TY - BOOK AU - Bodie,Zvi AU - Kane,Alex AU - Marcus,Alan J. TI - Essentials of investments T2 - McGraw-Hill/Irwin series in finance, insurance, and real estate SN - 9780071311236 AV - HG4521 .B563 2010 U1 - 332.6 22 PY - 2010/// CY - Boston PB - McGraw-Hill KW - Investments N1 - Includes bibliographical references (p. 717-722) and index N2 - This textbook emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace ER -