TY  - BOOK
AU  - Cant, M. C.
AU  - van Heerden, C. H.
AU  - Ngambi, H. C.
TI  - Marketing management: a South African perspective 
SN  - 9780702188572
AV  - HF5415 .M38 2010
PY  - 2010///
CY  - Lansdowne
PB  - Juta
KW  - Marketing
N1  - includes bibliographical references and index
ER  -