TY  - BOOK
AU  - Pride William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 8177225200
AV  - HF5415 .M658 2003
U1  - 658.8 22
PY  - 2003///
CY  - New Delhi
PB  - Biztantra
KW  - Marketing
KW  - Textbooks
N1  - Includes bibliographical references and index
N2  - Introductory marketing textbook
ER  -