TY  - BOOK
AU  - Panda, Tapan K.
AU  - Donthu, Navin
TI  - Marketing in the new global order: challenges and opportunities 
SN  - 8174465103
AV  - HF5415.13 .P36 2007
PY  - 2007///
CY  - New Delhi
PB  - Excel books
KW  - Marketing
N1  - includes bibliographical references
ER  -