TY  - BOOK
AU  - Haigh,David
TI  - Strategic control of marketing finance
SN  - 0273602314
AV  - HF5415.13 .H334 1994
U1  - 658.8/02 
PY  - 1994///
CY  - London
PB  - Pitman
KW  - Marketing
KW  - Finance
N1  - Includes bibliographical references and index
ER  -