TY  - BOOK
AU  - Malhotra,Naresh K.
AU  -  Birks,David F.
TI  - Marketing research: an applied orientation 
SN  - 0139229647
AV  - HF5415.2 .M29 2000
U1  - 658.8/3 
PY  - 2000///
CY  - London
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -