TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0071122931
AV  - HF5821 .B62 2002
U1  - 659.1 22
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -