TY  - BOOK
AU  - Meyers,Herbert
AU  - Gerstman,Richard
TI  - The visionary package: using packaging to build effective brands 
SN  - 1403906777 
AV  - HF5770 .M463 2004
U1  - 658.8/23 22
PY  - 2005///
CY  - New York
PB  - Palgrave Macmillan
KW  - Packaging
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -