TY - BOOK AU - Donaton,Scott TI - Madison & Vine: why the entertainment and advertising industries must converge to survive SN - 0071436847 AV - HF5821 .D545 2004 U1 - 659.1/0973 22 PY - 2004/// CY - New York PB - McGraw-Hill KW - Advertising KW - United States KW - Performing arts N1 - Includes bibliographical references and index ER -