TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 9780071115377
AV  - HF5821 .B62 2006
U1  - 659.1 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Advertising
N1  - Includes indexs
ER  -