TY  - BOOK
AU  - Russell, J. Thomas.
AU  - Lane, W. Ronald.
TI  - Kleppner's advertising procedure
SN  - 0133488306
AV  - HF5823 .K45 1996
PY  - 1996///
CY  - Upper Saddle River, N.J
PB  - Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -