TY  - BOOK
AU  - Jones, John Philip.
TI  - What's in a brand?: building brand equity through advertising 
SN  - 0074632019
AV  - HF 5823 .J 718 1998
PY  - 1998///
CY  - New Delhi
PB  - Tata Mcgraw- hill
KW  - Branding
N1  - Includes bibliographical references and index
ER  -