TY  - BOOK
AU  - Baker, Michael J.
TI  - Marketing : : theory and practice 
SN  - 0333353927
AV  - HF5415 .M3232 1983
PY  - 1983///
CY  - London
PB  - Macmillan Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -