TY - BOOK AU - Certo,Samuel C. AU - Peter,J.Paul AU - Ottensmeyer,Edward J. TI - Strategic management: concepts and applications SN - 025615158X AV - HD30.28 .C43 1994 PY - 1994/// CY - Homewood, IL, Chicago PB - Austen Press, Irwin KW - Strategic planning ER -