TY  - BOOK
AU  - Bell,Martin L.
TI  - Marketing : : concepts and strategy 
SN  - 0395041627
AV  - HF5415.13 .B435 1972
U1  - 658.8 
PY  - 1972///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -