TY  - BOOK
AU  - Kumar, Arun.
AU  - Meenakshi, N.
TI  - Marketing management: comprehensive text, best practices, corporate insights 
SN  - 9788125920625
AV  - HF5415 .K86 2008
PY  - 2008///
CY  - New Delhi
PB  - Vikas Publishing House Pvt Ltd.
KW  - Marketing
N1  - includes bibliographical references and index
ER  -