TY  - BOOK
AU  - Luther,William M.
TI  - The marketing plan: how to prepare and implement it 
SN  - 0814478050
AV  - HF5415 .L83 1992
PY  - 1992///
CY  - New York
PB  - AMACOM
KW  - Marketing
N1  - Includes index
ER  -