TY  - BOOK
AU  - Ambler,Tim
TI  - Marketing and the bottom line: the new metrics of corporate wealth 
SN  - 0273642480
AV  - HF5415 .A43 2000
PY  - 2000///
CY  - London
PB  - Financial Times/Prentice Hall
KW  - Marketing
N1  - Includes index
ER  -