TY  - BOOK
AU  - Macchiette, Barton
AU  - Roy Abhijit
TI  - Taking sides: clashing views on controversial issues ing marketing 
SN  - 0072384492
AV  - HF5415 .T35 2001
PY  - 2001///
CY  - Connecticut
PB  - McGraw-Hill/Dushkin
KW  - Marketing
N1  - includes index
ER  -