TY  - BOOK
AU  - Panda, Tapan K.
TI  - Marketing management: text and cases 
SN  - 8174465480
AV  - HF5415.13 .P36 2007
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Marketing
N1  - includes index
ER  -