The KCAU Library

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21.
The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .G88 2001, ...
22.
Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin marketspaceU, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .R387 2002, ...
23.
Advertising and Promotions : An IMC Perspective / Kruti Shah and Alan D'Souza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 6146 .S5 2009. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF 6146 .S5 2009.
24.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .B62 2011.
25.
A guide to web marketing : successful promotion on the net / Judy Davis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .D39 2003.
26.
Contemporary advertising/ William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5821 .B62 2004. Martin Oduor-Otieno Library (2)Call number: HF5821 .B62 2004, ...
27.
Contemporary advertising/ by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5821 .B62 2002, ...
28.
Madison & Vine : why the entertainment and advertising industries must converge to survive / Scott Donaton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Other title:
  • Madison and Vine
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5821 .D545 2004, ...
29.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .B62 2002.
30.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .R66 1997.
31.
Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5821 .B62 2006, ...
32.
Advertising management / Jaishri Jethwaney, Shruti Jain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .J48 2006.
33.
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : J. Wiley & Sons, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5813.A74 A39 2002.
34.
Advertising and sales promotion / S. H. H. Kazmi & Satish, K. Batra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel books, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5801 .K39 2008.
35.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Dorling Kindersley, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .A13 2006. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 2006, ...
36.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2007, ...
37.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
38.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .K45 1996.
39.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .K45 2001.
40.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5826.5 .K45 2004.
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