The KCAU Library

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21.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.3 .A83 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.3 .A83 1998, ...
22.
Consumer behavior / Wikie, William L. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley &sons, 1986
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 W536 1986.
23.
Accounting for tastes / Gary S. Becker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass : Harvard University Press, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .B43 1996.
24.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2005.
25.
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S75 2005.
26.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2002.
27.
The consumer society reader / edited by Martyn J. Lee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford, UK ; Malden, Mass., USA : Blackwell, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .C6592 2000.
28.
Consumer behavior and managerial decision making / Frank R. Kardes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Massachusetts : Addison-Wesley, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF541.3 .K298 1999, ...
29.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk . by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
30.
Consumer behavior / Leon G. Schiffman and Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2004.
31.
Consumer behavior / John C. Mowen. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.32 .M68 1998, ...
32.
Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.15 .L37 2003.
33.
Economics and consumer behavior / Angus Deaton, John Muellbauer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Cambridge University Press, 1980
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB801 .D36 1980.
34.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Private Ltd., c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.32 .S35 2007.
35.
Consumer behaviour : Buying, Having and being Michael R. Solomon. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : PHI Learning, 2009
Other title:
  • Consumer behavior
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 S6 2009.
36.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S6 2001.
37.
Consumer behavior : an applied approach / Nessim Hanna, Richard Wozniak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.33.U6 H36 2001.
38.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.33.U6 H38 2004, ...
39.
Commitment-led marketing : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Wiley, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .H633 2000.
40.
Market-driven thinking : achieving contextual intelligence / Arch G. Woodside. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Butterworth-Heinemann, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.135 .W66 2005.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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