The KCAU Library

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41.
Insurance and behavioral economics : improving decisions in the most misunderstood industry / Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge : Cambridge University Press, 2013
Other title:
  • Insurance & behavioral economics
Availability: Items available for loan: Town Campus Library (1)Call number: HG8054.5 .K858 2013. Martin Oduor-Otieno Library (2)Call number: HG8054.5 .K858 2013, ...
42.
The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Palgrave Macmillan, 2014
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .L99 2014.
43.
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Edition: First edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Mcmillan, 2012
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .V36 2012.
44.
Crowd surfing : surviving and thriving in the age of consumer empowerment / Martin Thomas and David Brain. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : A. & C. Black, 2008
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.55 .T56 2008.
45.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2014
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.127 .M66 2014.
46.
Consumer behaviour / Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.32 .B58 2013.
47.
New directions in critical marketing studies : critical marketing and critiques of marketing / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes | SAGE library of marketing
Edition: Vol. 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
48.
New directions in critical marketing studies : conceptual and ethical critiques / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes
Edition: Vol. 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
49.
New directions in critical marketing studies : power, resistance and marketplace boundaries / edited by Mark Tadajewski and Robert Cluley. by Series: . 4 volumes
Edition: Vol. 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
50.
New directions in critical marketing studies : the structuring of marketing and consumer practice / edited by Mark Tadajewski and Robert Cluley. by Series: ; 4 volumes
Edition: Vol. 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Sage, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .N378 2013.
51.
Customer behaviour : consequences for global marketing and advertising / Marieke de Mooij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : SAGE, c2011
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.33 .M33 2011.
52.
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, and Marc Vanhuele. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : SAGE, 2013
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.32 .E274 2013.
53.
The winner-take-all society : how more and more Americans compete for ever fewer and bigger prizes, encouraging economic waste, income inequality, and an impoverished cultural life / Robert H. Frank, Philip J. Cook. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Free Press, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB238 .F73 1995.
54.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: No items available.
55.
Consumer behaviour : Buying, Having and being Michael R. Solomon. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson , c2015
Other title:
  • Consumer behavior
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.32 .S6 2015.
56.
The impact of marketing mix on consumer behavior : a case study of bamburi cement company limited / Amos Rionoo . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: KCA University, c2017
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: COM 211/19.
57.
Effects of consumer buying behavior in out of stock situations : a case study of selected nakumatt branches in Nairobi / Conceptor Mueni Muindi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: KCA University , c2016
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: COM 204/19.
58.
The determinants of consumer buying behavior: a case study of supa loaf bread / John Mutinda Muli by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: KCA University, c 2015
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: COM 202/19.
59.
Consumer behaviour : Buying, Having and being /Michael R. Solomon. by
Edition: 13th ed Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow,England : Pearson , c2020
Availability: No items available.
60.
Consumer behaviour : Buying, Having and Being /Michael R. Solomon. by
Edition: 13th ed Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow,England : Pearson , c2020
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.32 .S6 2020.
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