Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa.

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Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 8th ed., 25th anniversary edDescription: xii, 612 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415 .M29748 1995 (Browse shelf(Opens below))	21491/10	Available		Z00040892

Includes bibliographical references and index.

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