Strategic integrated marketing communication : Theory and practice / Larry, Percy.
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TextPublication details: Amsterdam : Elsevier, 2008.Description: xiii, 308p. : col.ill. ; 25 cmISBN: - 9780750679800
 
- HF5415.123 .P476 2008.
 
                        
                        
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                    Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .P476 2008. (Browse shelf(Opens below)) | 25556/12 | Available | MOOL12060728 | 
includes bibliographical references and index.
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