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	1.	Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L Della Bitta, Albert J Series: McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1993 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .L677 1993. Martin Oduor-Otieno Library (4)Call number: HF5415.32 .L677 1993, ... Place hold Save to lists Add to cart (remove)
	2.	Marketing planning guide / Robert E. Stevens ...[et al.]. by Stevens, Robert E Loudon, David L Wrenn, Bruce Warren, William E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai : Jaico Publishing house, c2002 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .S874 2002. Place hold Save to lists Add to cart (remove)

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