Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 4th edDescription: xviii, 365 p. : ill. (some col.) ; 26 cmISBN: - 0072466707
- 0071151176
- 0072466715
- HF5415.13 .W249 2003
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Short
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KCA Kisumu Campus | Non-fiction | HF5415.13 .W249 2003 (Browse shelf(Opens below)) | 1095/05 | Available | Z00032617 | ||
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Main Short
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KCA Kisumu Campus | Non-fiction | HF5415.13 .W249 2003 (Browse shelf(Opens below)) | 680/04 | Checked out | 01/08/2013 | Z00032621 |
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999.
Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
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