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	1.	Strategic electronic marketing : managing e-business / Brad Alan Keindl. by Kleindl, Brad Alan, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : SouthWestern College Publishing, c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .K44 2000. Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .K44 2000, ... Place hold Save to lists Add to cart (remove)
	2.	Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. by Jenkinson, Angus, 1950- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw Hill Book Co., 1995 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.126 .J46 1995. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .J46 1995, ... Place hold Save to lists Add to cart (remove)
	3.	Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Ozimek, John, 1957- Series: McGraw-Hill marketing for professionals Material type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1993 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.126 .O96 1993. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .O96 1993, ... Place hold Save to lists Add to cart (remove)

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