Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
Material type:
TextPublication details: Cambridge : Cambridge University Press, 2013.Description: xvi, 529 p. : ill. ; 26 cmISBN: - 9781107649224
- 9781107014961
- 658.8/12 23
- HF5415.5 .P395 2013
- BUS058000
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .P395 2013 (Browse shelf(Opens below)) | 27373/14 | Available | MOOL14061381 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .P395 2013 (Browse shelf(Opens below)) | 27374/14 | Available | MOOL14061383 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .P395 2013 (Browse shelf(Opens below)) | 27375/14 | Available | MOOL14061382 |
Includes bibliographical references and index.
"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
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