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| 040 | _cKE-NaKCAU | ||
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_aHF5415.15 _b.M54 2007 |
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| 100 |
_aMathur, U C. _98658 |
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| 245 |
_aProduct and brand management / _cU C Mathur. |
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| 260 |
_aNew Delhi : _bExcel Books , _cc2007. |
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| 300 |
_axiii, 534p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 650 |
_aMarketing. _9201 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c10094 _d10094 |
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