| 000 | 00550nam a22001817a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20140312112023.0 | ||
| 008 | 140312b xxu||||| |||| 00| 0 eng d | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415 _b.P372003 |
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| 100 | _4Parameswaran, M G. | ||
| 245 |
_aUnderstanding Consumers : _bBuilding Powerful brands Using Consumer Research / _cM G Parameswaran. |
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| 260 |
_aNew delhi : _bTata McGraw pub, _cc2003. |
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| 300 |
_axiii, 234p. : _bcol, ill. ; _c29cm. |
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| 504 | _aIncludes index | ||
| 650 | _2Business | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c11713 _d11713 |
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