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_aJohansson, Johny K. _94559 |
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_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2003. |
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| 300 |
_axviii, 654 p. : _bill. ; _c28 cm. |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _92319 |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing. _92047 |
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| 650 | 0 |
_aExport marketing _xManagement. |
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