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| 001 | 1651590 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20140313112309.0 | ||
| 008 | 970227s1998 ilua b 000 0 eng | ||
| 010 | _a 97005424 | ||
| 020 | _a0256218943 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 050 | 0 | 0 |
_aHF1416 _b.I54 1997 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 245 | 0 | 0 |
_aInternational and global marketing : _bconcepts and cases / _c[edited by] Taylor W. Meloan, John L. Graham. |
| 246 | 1 | 4 | _aInternational & global marketing |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston, Mass. : _bIrwin/McGraw Hill, _cc1997. |
||
| 300 |
_axvi, 439 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin/McGraw-Hill series in marketing _94893 |
|
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aExport marketing. _92047 |
|
| 650 | 0 |
_aExport marketing _xCase studies. |
|
| 700 | 1 | _aMeloan, Taylor W. | |
| 700 | 1 |
_aGraham, John L. _94564 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
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| 999 |
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