| 000 | 00791cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 12926831 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20140318120837.0 | ||
| 008 | 020912s2003 nju b 001 0 eng | ||
| 010 | _a 2002014903 | ||
| 020 | _a0471268674 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K63127 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aKotler, Philip. _92229 |
|
| 245 | 1 | 0 |
_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003. |
||
| 300 |
_axviii, 206 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 650 | 0 |
_aMarketing. _9201 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c11848 _d11848 |
||