| 000 | 01006cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 12621418 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20140318162355.0 | ||
| 008 | 011214s2000 enka b 001 0 eng | ||
| 010 | _a 2001281572 | ||
| 020 | _a0471495743 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.H633 2000 |
| 100 | 1 |
_aHofmeyr, J. H., _cM.A. |
|
| 245 | 1 | 0 |
_aCommitment-led marketing : _bthe key to brand profits is in the customer's mind / _cJan Hofmeyr and Butch Rice. |
| 260 |
_aChichester : _bWiley, _cc2000. |
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| 300 |
_axiv, 306 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aConsumer behavior. _9340 |
|
| 650 | 0 |
_aCustomer loyalty. _94862 |
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| 650 | 0 | _aBrand choice. | |
| 650 | 0 | _aBrand loyalty. | |
| 700 | 1 | _aRice, Butch. | |
| 906 |
_a7 _bcbc _corignew _d2 _encip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11868 _d11868 |
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