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| 008 | 010627s2002 nyua b 001 0 eng | ||
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_aHF5415.1 _b.T45 2002 |
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_a658.8/00973 _221 |
| 100 | 1 | _aTellis, Gerard J., | |
| 245 | 1 | 0 |
_aWill & vision : _bhow latecomers grow to dominate markets / _cGerard J. Tellis and Peter N. Golder. |
| 246 | 3 | _aWill and vision | |
| 260 |
_aNew delhi : _bMcGraw-Hill, _cc2002. |
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| 300 |
_axviii, 340 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. [315]-330) and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
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| 650 | 0 |
_aBrand name products _zUnited States. |
|
| 700 | 1 | _aGolder, Peter N. | |
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