| 000 | 01041cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 1636521 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20140321162943.0 | ||
| 008 | 960827s1997 ilua b 001 0 eng | ||
| 010 | _a 96041064 | ||
| 020 | _a9780071263634 | ||
| 020 | _a0071263632 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L395 2008 |
| 082 | 0 | 0 |
_a658.8/02 _220 |
| 100 | 1 |
_aLehmann, Donald R. _92318 |
|
| 245 | 1 | 0 |
_aAnalysis for marketing planning / _cDonald R. Lehmann and Russell S. Winer. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2008. |
||
| 300 |
_axii, 299 p. : _bill. ; _c24 cm. |
||
| 440 | 4 |
_aThe Irwin series in marketing _94847 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _xManagement. _912270 |
|
| 700 | 1 |
_aWiner, Russell S. _91137 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c11939 _d11939 |
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